Meaning of black color in psychology

The colors are a communicative instrument of our mind, since they consist of wavelengths that are perceived physiologically spontaneously and are recorded in the limbic system, the part of our brain that controls the emotional behavior of the individual. From here it is understandable that the choice of color or rejection of it at a particular moment of the day or life has an indicator and detector psychological meaning, therefore act as a tool for personal knowledge. In this psychology-online article we will discover together the Meaning of black color in psychology.

1. What does black color mean
2. MEANING OF THE BLACK COLOR IN THE LÜSCHER TEST
3. Meaning of black color in marketing
4. Meaning of black color in aquitecture and design
5. Meaning of black color in fashion

What does black color mean

Black is a color with a theoretically null shine, without color (so it is called "acromatic color"). It is a primary color in which it cannot be created from nothing, more precisely it is given by the subtractive synthesis of all colors of the visible spectrum. In this article you will find more information about the perception of color. From this point of view, it can be considered the opposite of the target, also without color, but given by the additive synthesis of all colors of the visible spectrum (or three primary colors). In this sense, it is commonly said that white is given by the "combination of all colors", while black is given by the "Absence of color".

Instinctively, you think about the negative aspects of black: Children's fears, darkness, death. These elements are already present in the Bible, where the dye is linked to funerals, the deceased and sin. In symbology it represents the earth and, therefore, mourning, because in the West the deceased are buried and converted to dust, but it is not, for example, in Asia. It is indisputable that black, due to its link with the confines of life, has a unique symbolic power between the colors and the history of man, which of vivid symbols, has used it in a thousand and more forms.

MEANING OF THE BLACK COLOR IN THE LÜSCHER TEST

The Swiss psychologist Max Lüscher presented his clinical essay of colors at the First World Congress of Psychology held in Lausana in 1947. Lüscher's diagnosis is based on regulated functional psychology, and with the colors of his test they are measured, in addition to human sensory perceptions, especially those psychovegetative psychovegetative areas inaccessible to verbal colloquium. The test is based on six simple colors, defined and with a particular meaning, whether, therefore, positive or excluding, thus having a negative value. Next, the meaning of the black color choice for the Lüscher's colors test:

• PHYSIOLOGICAL MEANING OBJECTIVE: ecstasy.
• Psychological Meaning Objective: coercion, will for annihilation, absolute denial, opposition, protest.

Black is the darkest color at all in the test and is understood precisely as denial of color itself. Therefore, this color It represents denial, unconditional "no", rejection, resignation, and always expresses a serious discomfort existential, affective, adaptive or relational. The color adjacent to preferred black acquires importance:

• Blue/black: desire for calm and affection, of a quiet environment and without conflicts; suggestibility and affective dependence; phobic fear to what is risky.
• Green/black: egocentric, stubborn, narcissistic attitude, need for strong confirmations, assurances, control.
• Red/black: impulsivity, low tolerance to frustration, action, demonstration of strength, restlessness, irritation, aggressive behavior.
• Yellow/black: need for relief, feel without hope, wait for sudden and catastrophic actions to end problems; In adults and adolescents this couple can indicate a danger of suicide.
• Violet/black: Hypersensitivity, seduction, conversive tendencies, emotional lability, suggestion, magical-child thinking, psychological dependence, mental weakness.
• Brown/Black: Self -harm attitude, regression in the body, physical stunning as a defense of psychic anguish, selfvitism, absolute desire for abandonment and restorative relaxation, need to forget, existence of a trauma from which you want to get rid of.
• Gray/Black: opposition, no collaboration, emotional distancing, discontent, demotivation, disenchantment, resistance, defression defense defense.

Meaning of black color in marketing

In the premise of psychophysical perception of colors, not only psychological tests are based, but also marketing studies, advertising and many other aspects that affect our daily life. Sometimes, the choice of a color may seem random, but it is rarely like this: it can happen that someone buys a color dress that is not exactly its favorite because that of the right color was finished or for other contingent reasons; But hardly a company will launch a product in the market without having studied its color. Here you can see information about the meanings of colors in marketing.

Black evokes mystery, And it can be well if contained and for technological products. For branding and packaging, black is Classic and strong, And it is used regularly in Marketing Manager schemes or as a primary component, or to highlight text or graphics characters. Black can also communicate Power, luxury, sophistication and authority, And it can be used to market any product, from cars and electronic devices to luxury hotels and financial services.

In this article you will find more information about how colors affect mood.

Meaning of black color in aquitecture and design

In the examination of the elements that contribute to a sensation of well -being or discomfort in the face of impact with an environment, the color function cannot be omitted. Indeed, the perception of color plays a determining role in the relationship that the individual establishes with the environment.

In the western world to chromatic differences, many other forms of symbolism are assigned, which presenting themselves in a certain environment correspond to different psychological perceptions. The black color is associated with death and suffering, mourning, the darkness of darkness, the terror of the unknown, magic and mystery, but also to Solemnity and trust.

In the interiors, black is generally used with other colors, since it highlights them making them look brighter. The psychological perceptions linked to the colors used for the inner walls are: Abstraction, strangeness, A lot of exaggeration of the perception of depth of spaces, fullness, heaviness.

Meaning of black color in fashion

Fashion psychology identifies in black an intense symbolic value of protection: the option of dressing in black can sometimes reveal an unconscious defense of stress and particularly intense and impetuous emotions. The black, color of the unknown, of what is secret and hidden, seems to represent, in the clothing, A defensive barrier and border between the inner world itself and the outside environment, protecting and hiding the most turbulent and intimate emotions, itself vulnerability and insecurity, lack of self -confidence.

If the target reveals and exposes to light, black, on the contrary, hides, wraps and guardianship. If some choose black To hide or hide parts of your body They are difficult to accept, such as rounds, others seem to use black to hide, without knowing it, internal parts of one's personality or mood.

The black color seems to be associated with a strong sense of belonging: in the field of clubbing and social events, in effect, black clothes are often adopted to indicate aggregation and equality, overcoming the pure stylistic question and Aesthetics to represent, as a kind of uniform symbolic, belonging to a group, a team, a precise social or political clan.

In color psychology, in addition, black represents the emblem of the authority, power and control. Black predominance clothes may indicate the unconscious intention of obtaining respect and submission of others, but also the desire to transmit sensuality, sophisticated charm, self -control and refinement: This meaning is recognizable in the icon of Dress Code in black of Little Black Dress and black tie (Black Tie) in elite social events.

This article is merely informative, in psychology-online we have no power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

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