What means and represents the brown color in psychology?

The brown color is a combination of some different shades, including orange, yellow, red, green, blue and purple, according to color. Its characteristics are composed of all these different colors. The meaning of brown or brown changes slightly according to which of these nuances is it more dominant.

According to color psychology, colorations can generate psychological reactions and influence how people feel and behave. Coffee tends to feel like a solid and earthy tone, But sometimes it may seem monotonous and boring. Clear brown as beige are often used as neutral in design and fashion.

While they can provide a conservative and traditional backdrop, these colors are often perceived as boring. However, wood as material and often combined brown They are considered elegant and sophisticated high status.

Next, you can find information about everything concerning brown, as well as its meaning and the uses given to this day.

Content

• Brown color
• Meaning of brown color in psychology
  • 1. A sense of strength and reliability
  • 2. Feelings of loneliness, sadness and isolation
  • 3. Feelings of warmth, comfort and security
  • 4. Negative emotions
• Personality type in brown color
• Coffee color characteristics
  • The brown color in Feng Shui
  • Coffee in marketing
  • Coffee color in interior design
• Meaning of coffee in different cultures
• The brown color in the Bible. Meaning

Brown color

The first registered use of brown as a specific description of a color was in the year 1000. The term was added to languages ​​after red, green, yellow, black and white. It has been an important of art works since prehistoric times.

The monks of the Franciscan order used it as symbol of his humility and poverty in the middle Ages. The greatest use of brown color in the works of art occurred during the 18th century. Subsequently, the brown color began to represent simplicity, naturalness and well -being.

Meaning of brown color in psychology

Manav (2007) finds that Coffee tone is related to insensitivity and a discouraged mood, or with boredom. In the same way it is linked to adversity and depression. In his study on colors preferences, brown is found in the lowest scores.

While the psychotherapist author of the colors test, Max Luscher described through his brown color studies as a sensory and passively receptive color. However, this tone not only indicates neutrality and bitterness, but, like all nuances, It can have an ambivalent meaning, that in this case it is related to vigor, strength, solidarity, dignity and confidentiality.

Luscher's eight colors test

Like most colors, brown can have positive and negative associations and significant. Some of the characteristics associated with the psychology of brown color include:

1. A sense of strength and reliability

The brown or brown color is often seen as solid, very similar to Earth, and It is a color that is often linked to resilience, reliability, and security.

2. Feelings of loneliness, sadness and isolation

In large quantities, brown color may seem vast, austere and empty, like a huge lifeless desert.

3. Feelings of warmth, comfort and security

The brown color often It is described as natural, with the feet on the ground and conventional, but the brown can also be sophisticated.

4. Negative emotions

Like other dark colors, brown is linked to more negative emotions.

Personality type in brown color

People with the brunette personality type are realistic and confident. For some people, they may seem arrogant, but that's not what they really are. They simply have high self -esteem and never let anyone press them. They have too much respect for themselves. They believe that they must treat others in the same way, at least until the opposite is demonstrated.

When someone hurts the brown, they do not hesitate to defend themselves. Brown personality types belong to a group of reliable and responsible people. Usually, they are never late, there are never missing quotes and expect the same of others. They like structure and structure and predictability, so the adventurous lifestyle does not suit them.

At the same time, they are quite friendly, open, accessible. Brown enjoy physical comfort and simplicity. As friends, they are loyal and worthy of trust. Facilitate that people around them open and look for breath and support. Although sometimes they seem rigid, especially in a work environment, brown have a way of showing their warm and friendly side.

Coffee color characteristics

Many consider that the brown color is boring, although it is one of the most dominant tones on the planet. This tone cannot produce any surprising effect. It lacks spirit, vivacity and energy. Sometimes it is related to passivity. That is why brown can evoke feelings of sadness, numbness, empty.

It can also be poorly isolated and combined with other colors. He prefers to work just because he doesn't like surprises. In addition, he likes to have control of things, he does not provide spontaneity, so he sometimes costs him to like brown color.

The brown color in Feng Shui

In Feng Shui, a system for harmonize your environment, Each color correlates with a specific element of Feng Shui. The brown or brown color represents wood, if it is dark and rich, or earth, if it is clear. Although it has an energetic and nutritious quality, the brown must be used in moderation in its decoration and be well balanced with other shades to avoid the lack of ambition and impulse. Blue is a good color to combine with brown for the earth-water harmony.

Coffee in marketing

The brown color plays an important role in marketing psychology and the creation of brands and can influence the perception that people of a brand personality have. It is more important to choose a tone that supports the personality of your brand than to try infuse feelings In potential customers, since everyone has different experiences and opinions.

Marketing color psychology

In brand and marketing, Coffee or brown is related to reliability, security and care. Popular brands that use brown in their logos and marketing include UPS, Hershey's, Cotton, Edy's, JP Morgan and M&M.

Coffee color in interior design

Coffee is considered a very classic decoration color. It is one of the best shades to create a cozy and warm atmosphere. This tone is related to maturity and strength, So men use it in interior design more frequently than women. In combination with other nuances, it can generate a sophisticated and elegant aspect, but you can also create a cozy and comfortable atmosphere.

The colors that can help this color achieve a neutral appearance are gray, silver and beige. For a neutral background, the brown must be combined with some bright tones, such as orange, yellow and red.

Meaning of coffee in different cultures

In many Western cultures, including North America, coffee is considered an earthy tone par excellence. But it may be linked to health or sterility. It is often seen as stable, healthy and reliable.

In Eastern and Asian cultures, coffee or brown is a color of mourning

In Chinese horoscopes, this tone represents the earth element

In South America, the brown color has the opposite connotation to that of North America. It is often seen as unattractive, lifeless and is considered a disapproval color in Nicaragua.

In the Middle East, this coloration is related to harmony, earth and comfort.

The brown color in the Bible. Meaning

Throughout the Bible, many tones reflect spiritual meanings or truths in nonverbal communication. According to the opinion of many religious people, the biblical meaning of brown or brown is compassion and acceptance.

In conclusion it can be said that coffee is the most basic color that exists. It is a comforting tone that abounds in natural landscapes and provides a sense of reliability. It is also said that it is a tone that evokes feelings of loneliness, depression and boredom.

Bibliographic references

• Clarke, t. and Costall, to. (2008). The Emotional Connotations of Color: A Qualitative Research. Research and Application Color, 33 (5): 406-410.
• Heller, e. (2004). Color psychology. How colors act on feelings and reason. Editorial Gustavo Gili: Spain.
• Llorente, c. (2018). Comparative analysis of chromatic symbology in advertising. Nike in China and Spain. Academic Vivat. Communication Magazine, 142: 51-78.
• Manav, b. (2007). Color-Emotion Associations and Color Preferences: A Case Study for Residences. Research and Application Color, 32 (2): 145-151.