The importance of communication in the company

Organizational communication is key to The correct development of a company while the transmission of information is decisive both internally and externally. Communication is present in teamwork and in coordination between different departments, but it is also essential at the external level since a company communicates information itself to society and customers.

A communication that is also in constant evolution since, currently, the digital reality of many companies also reinforces the corporate image through online communication. In this article in Psychology-online we reflect on The importance of communication in the company.

1. What is business communication
2. Business Communication Functions
3. Business communication types: examples
4. How to improve communication at work

What is business communication

Also receive the name of corporate communication and groups those actions that are perfectly aligned with the purpose of developing a project that is based on the basis of internal communication to organize the tasks of the different jobs and external positions, to present to the public the products and services that are part of the business catalog.

The meaning of this concept can also be understood in its integral reach through the functions that synthesize.

Business Communication Functions

Next, we list what these functions are:

1. External motivation

A person who is not motivated internally will not be able to achieve a state of mood of satisfaction with his daily work only through the reinforcement of external communication. There are many types of motivation at work, however, the food of business recognition towards employees is a fundamental pillar of human resources. Through this objective recognition and based on facts, the team receives the message that has done a good job.

2. Development of the digital transformation of an entity

Currently, many companies are updating their image through actions aimed at positioning their name on the Internet. For example, the creation of a web page is a possible idea for both large companies and small businesses.

3. Generation of changes

A company advances in the achievement of goals that determine an address to follow. To undertake this process of change it is essential to have the asset of communication as a source of information.

4. Solution of a corporate crisis

A company can live crisis situations in which its image can be damaged in the absence of an adequate response. Business communication has the function of defining the action protocol in this context. Discover here how to resolve a conflict at work.

Business communication types: examples

Now that you know the importance of communication in the company, ¿You know what are the different types of communication in the company?

External and internal communication

The External communication It is one that a company uses to connect with regular or possible customers, suppliers and interlocutors external to it. Refers to the management of the brand image in its relationship with the outer environment.

On the contrary, the internal communication refers to the correct communication with employees as a fundamental basis for building a team, improving coordination and achieving the planned objectives.

Formal and informal communication

Formal communication is that through which specific indications are transmitted through an interaction protocol established in the company. On the contrary, informal communication is one that occurs in the relational field of the day -to -day work experience.

Horizontal and vertical communication

Horizontal communication is one that occurs between people who perform the same job in a company or maintain a Bond of companionship As part of the same department. Thanks to this communication it is possible to coordinate the different functions in that group.

On the contrary, vertical communication is one that occurs at the rise or descending level.

Ascending and descending communication

When analyzing the organization chart of a company, it is possible to observe a structure in which communication can make an ascending movement when the message is transmitted From employees to other positions of greater responsibility. This happens, for example, in the information transmitted through a suggestion mailbox.

Descending communication, on the contrary, follows the opposite line of expression of a message that is conducted From address to employees. It also groups the example of who occupies a position of responsibility and sends clear information to his team.

How to improve communication at work

Next, we give you ideas to achieve this purpose:

1. Improvement of internal communication

For example, it is possible to implement measures to give more voice to employees. Or reflect on the type of leadership used in the company in order to adopt a style that facilitates overcoming difficulties in teamwork. Discover some tricks here to promote assertive communication at work.

2. Organization of productive work meetings

A meeting is not effective for the simple fact of calling. The call must have a start schedule, another closing time, an issue that describes the topic to be discussed, a programming and prior planning. But, in addition, meetings can also be completed with later monitoring.

3. Training

Learning objectives can not only be linked to the acquisition of technical skills. Business communication can be study for those who wish to train in this area.

4. Business events

Among the possible measures carried out to improve business communication you can also consider this point. Events that connect with new objectives. An act of this type must have a specific reason that determines the reason for the call.

This article is merely informative, in psychology-online we have no power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

If you want to read more articles similar to The importance of communication in the company, We recommend that you enter our category of Business Management and Organization.