CENTER OF THE STAGEARY EFFECT

The center of the stage is a phenomenon described by the psychologists Priya Raghubir and Ana Valenzuela in which they suggest that positioning in the center of a stage generates better impression on the spectators, Unlike those who position themselves at the ends.

According to this effect, who are in the center of a stage attract more attention, And this would include people who are in the middle of a group for photographs, which would be more outstanding than the rest.

Content

• CENTER OF THE STAGEARY EFFECT
• Explanations for the center of the stage
• Center center effect and the way of making decisions
  • The center center effect and simple decisions
  • Bibliography

CENTER OF THE STAGEARY EFFECT

In the investigation, the authors propose that the centrality of the physical position leads to biases in the decisions of the people in terms of retaining information about a group participant, since it is considered that "the important people feel in the middle".

Studies referring to the center of the stage suggest There are more likely to choose what is in the center than to the sides.

However, the contributions in this area may not be entirely innovative, then, psychology has time to investigate this phenomenon, which is known as Centrality Preference, In Anglo -Saxon literature.

The causes to make this type of choice -writing what is in the center and discarding what is located at the ends -can obey different reasons, such as:

• A matter of perception.
• A factor related to the cultural, because it is related to authority to the central position.
• A strategy in which mental effort is reduced.

In any case, some authors prefer the last of the reasons to try to explain the center of the stage and concludes this is “a minimum mental effort principle instead of a preference for the symmetry rule”.

Explanations for the center of the stage

Among the various scientific explorations that have been made to try to find an explanation for the center of the stage, it is also considered the "convenience of location", considering that:

“A visual image of the central element is projected in the central region of the retina if a list of elements right in front of a person is shown. Taking into account the distribution of cone and bar cells in the retina, the images projected in that area must be processed in great detail. Since all elements are physically similar, it is always believed that the one in the middle receives greater attention than those located in the peripheral areas."

This ease with which you have perceptual access, with respect to the element in the middle, is also known as perceptual fluidity.

However, the most interesting of all these studies on the center of the stage is that they bring to reflection the process used to make decisions, and most of the aspects analyzed seem to indicate that The way of thinking is full of cognitive biases that influence all the actions that are executed.

Center center effect and the way of making decisions

If something brings to the forefront the center of the stage is the way in which each individual makes decisions. Is this process as simple as the analysis suggests?, Is the option to which there is more ease of perceptual access is always chosen?

To answer this question, the psychologist's arguments are valid Daniel Kahneman, for whom the greatest number of decisions that are made automatically and it is after the logical mind acts.

This would respond why there are people who make impulsive purchases, are allowed to be affected by the opinion of others and how this influences the beliefs, opinions and decisions that are made.

For Kahneman, thought works based on two models, or cognitive processes, which are influential when making decisions:

• The I: who works with intuition and,
• System II: that works with reason.

In the case of the first system, the operations are executed faster and would imply little effort.

On the other hand, in system II, operations occur more slowly, greater effort, rules and norms.

It is because of that:

1. Most judgments are intuitive.
2. Intuition works worse when there is time pressure or several tasks are done at the same time.
3. Decisions change if they are made in a group or individually.

The center center effect and simple decisions

Following Kahneman, and what was raised in his book Think quickly, think slowly, When you choose what is in the center as a preferred element, the pattern or automatic way of thinking of the I system would be followed.

Some examples of system I are:

• Perceive objects that are further.
• Orient towards the origin of a sound.
• Complete expressions such as "PAN and ...".
• Detect hostility in a tone of voice.
• Answer 2 + 2 = ?
• Read advertising fences, among others.

In the case of system II, the attention effort is greater, and this includes:

• Pay attention to the outlet of a race.
• Concentrate attention on circus clowns.
• Find a woman with white hair.
• Roma in memory to identify a noise.
• Walk faster than usual.
• Give a person a telephone number, and others.

So that, A large number of decisions that are made in everyday life result from simple processes, that arise automatically, and This would apply for the center of the stage effect, Although today many authors recommend occupying a central position in a group if you want to persuade.

Limiting beliefs

Bibliography

• Kahneman, d., & Tversky, to. (2018). Prospect Theory: An Analysis of Decision under Risk. In Experiments in Environmental Economics.
• Raghubir, p., & Valenzuela, a. (2006). Center-of-Inattection: Position Biasa In Decision-Making. Organizational Behavior and Human Decision Processions.
• Wollard, k. K. (2012). Thinking, Fast and Slow. Development and Learning in Organizations: An International Journal.
• Valenzuela, a., & Raghubir, P. (2009). Position-Based Beliefs: The Center-Stage Effect. Journal of Consumer Psychology.